- January 31, 2020
- Posted by: persist
- Category: News
Is SEO dead? Will CPCs rise? Which social media channels are booming? If you’re asking yourselves these questions, you’re in luck! We’ve gathered all the best marketing trends that will dominate 2020! Enjoy!
SEO trends in 2020
SEO never loses its significance, we only need to adjust the tactics! In 2020 we should remember that content is still king and keyword stuffing is a thing of the past! These strategies may have worked well before, but are no longer of value for users or search engines which are getting smarter by the minute.
Some trends to focus on when it comes to SEO are visual, local and voice search optimization.
Artificial intelligence is on the rise and its greatly helping us multitask in our incredibly busy lives. A search using images instead of the text brings us closer to the offline buying experience which is highly visual! And voice search allows for quicker access and will definitely give you an edge over the competition if you start optimizing your site for it now!
Almost half of all Google searches are local searches. This is why you need to invest some time into local optimization for your business in order to be easily discovered online and visited. You can read all about Local and Voice search optimization on our blog.
Go Bright Or Go Home With Web Designs
This year it’s all about grabbing the viewer’s attention with bold, bright, asymmetrical designs and imagery that will be memorable yet not overwhelming. A very popular trend in web design will be wide imagery and auto-playing videos in the background which will capture the visitor’s attention and keep them browsing the site!
Only Strategic PPC In 2020
The biggest trend for PPC in 2020 will definitely be automation. PPC managers will no longer have to spend hours on tedious tasks of tweaking bids, they can now count on their new besties, the robots. Once that’s out of their hands, their main task will be strategizing! Understanding the customers, their wants, needs, and platforms they spend their time on will be crucial for developing a working plan with maximum ROI.
As Nikki Kuhlman, Senior Account Director, JumpFly says: “All marketing works together – no channel is an island”. So in 2020, our PPC experts will have to find a way to speak to the audiences the right way at the right time across platforms!
The SERPs will remain a competitive battleground and CPCs will keep rising, but while conversion optimization is necessary, we should all focus more on our customers and help them build a meaningful connection with our brand. We don’t just want to acquire them, we want to keep them!
If you’ve ever wondered what you can get with a $1000 ad budget, read this blog post.
Meaningful Connections a Must-Have For Social Media Marketing
As we all know, Instagram has removed likes and if you’re like us you will take this as a great opportunity to move away from vanity metrics and focus on building meaningful connections with your audience. The key for 2020 is listening and understanding your customers, knowing what and how they think and their sentiment towards your brand. Focus on the long-term, and try to start conversations with The numbers game is up, what’s relevant today is how well do you connect with people who are giving you their attention. Don’t take it for granted.
An amazing way to connect with people is Instagram stories. This trend is still going strong! Become more interactive with polls and questions, make your content fun and shareable! Create your own hashtag and encourage people to use it then share their content. It will build tremendous rapport.
Of course, videos are always well received, but aside from Youtube and Snapchat, we have a new rising star. TikTok is amazingly popular with the younger audience with over 1.5 billion users. You might want to get on board that train if that’s where your target audience spends their time.
If you’d like to grow your business with social media marketing, we’ve got just the tips for you. Read this guide.
Write as You Speak is the New Copywriting Trend for 2020
In 2020 we will see an increase in conversational copywriting. The search engines are becoming well, scary smart and we need to adjust our copy accordingly. Speaking to the audience in a human, a natural way will help people start conversations with our brand. We’ve already mentioned the increased use of voice search. That is another reason why a conversational and natural copy will help us drive more traffic to our websites.
We should try to anticipate our potential customers’ questions and answer them in a clear, simple way, echoing the voice of our audience. If the answer is relevant, useful and direct it might just land us a Google snippet!
Automated Reputation Management in 2020
In 2020 the customer remains at the center of our business. Prioritizing and valuing our customers is an evergreen trend. We know managing a brand’s reputation can be challenging but responding to our customers with empathy, respect and kindness will help keep our brand image a positive one. While these values are time-transcendent, you don’t have to use old-fashioned ways of going about it!
For example, nowadays there is incredibly useful software, like RateMB, that can handle a number of reputation management activities that would take up a lot of your time. They can help you manage your reviews in real-time, deliver personalized, localized campaigns to your target audience, edit or hide snippets of reviews so you can stay in control of your content and image. Isn’t that amazing? If you want to learn more about rocking your reputation management, check it out here.
In conclusion, 2020 will be the year of customer-centricity, rethinking and humanizing our approach to marketing and building lasting, tight-knit communities around our brands. What do you think? Can you keep up with these trends in 2020?
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