- July 17, 2018
- Posted by: sandra
- Category: Business
Digital Marketing Tips for Small Businesses that we prepared for you come from many years of experience Persist Agency team has in local digital marketing. Since 2013, we helped many local small businesses to create their digital marketing strategy, to define their goals, to run the strategy, and reap benefits. Understanding how digital marketing helps a business, we focus on boosting local results, getting our clients’ results on the search engines first pages, growing their audience, and, consequently, the number of leads. Our clients are both big and small but mainly in the home improvement, kitchen and bath industry, and interior design.
With so many years of experience under our belt and because of our knack for constant improvement and perfecting our methods, we have decided to present you with marketing tips for small business that will actually help your company grow and boost your online results. These local small business marketing tips are practical and have the ultimate goal to multiply the number of leads and get more targeted customers to call you or walk into your store or showroom.
Keep reading to find out what are the best marketing techniques for small businesses. Stop wasting your time and money on futile efforts. Rather focus your marketing endeavors where you can make the greatest impact. Let us show you how to prioritize and how to get the best results in the shortest time frame. Read on to get the best digital marketing tips for small businesses.
Digital Marketing Tips for Small Businesses that Actually Work
Table of Contents
As a small businesses owner of a home improvement store or a kitchen and bath showroom, you are surely overwhelmed with everyday responsibilities and various activities. Meetings, planning, sales, and different operations take a lot of your time. This is why you probably don’t have the time or resources to learn and look into every digital marketing strategy recommended online or implement any internet marketing tips for small businesses that you hear of.
As you already know, there is an online cacophony of many internet marketing tips for small businesses. However, not all of them are relevant to your line of business and not all of them will help you achieve the results you want. For example, a business that offers kitchen and bath countertops, kitchen cabinets, and other home improvement items shouldn’t use the same advertising channels as an e-commerce store. Even if it does, it won’t use it the same way. Knowing your audience and where it is, physically and online, will make all the difference. So, instead of wasting your money and resources and trying many different things to no avail, focus on the best marketing tips for small business.
Persist Agency is an expert in local digital marketing and will help you identify your goals, create a strategy, and get top performing results in a reasonable time period. First off, we will explain how digital marketing helps a business and then we will give the best performing marketing suggestions for small businesses. Our online marketing tips for small business focus primarily on small, local kitchen and bath businesses, showrooms, and stores. However, these digital marketing tips will help your local business, whether it is a house cleaning company, interior design, a restaurant, a plumbing company, pediatrics, a lawyers’ office, or any other small business type.
How Local Digital Marketing Helps a Business
Digital Marketing provides small businesses with a unique opportunity – to go up against the big, chain stores in their area and show their customers why are they a better option than their already powerful competitors. The best marketing techniques will target real customers, enable them to convert, and pull in your share of the local audience. Digital marketing for local business such as a home improvement and kitchen and bath businesses is one of the most profitable advertising methods that will help and benefit your company only if you choose the right techniques.
Local Digital Marketing:
- Is COST-EFFECTIVE ✔️
- Gives REAL-TIME RESULTS ✔️
- Delivers CONVERSION ✔️
- Helps generate BETTER REVENUES ✔️
- Facilitates interaction with TARGETED AUDIENCE ✔️
- Leads to INCREASED CUSTOMER SATISFACTION ✔️
- Builds BRAND REPUTATION ✔️
- Provides BETTER ROI ✔️
The best thing is that you can actually track and monitor each digital marketing technique you decide to use. See how your targeted audience performs, what actions do they take, and do they turn into leads. Increase your customer base. Interact with your audience online, cultivate quality connections, and increase brand loyalty. Focus on producing a constant traffic flow that brings conversions and increases ROI. All of these are within your reach if you follow the best marketing techniques for small businesses by Persist Agency.
Digital Marketing Tips for Small Businesses that Bring In Results
Any growing home improvement or kitchen and bath business will undoubtedly benefit from an online presence to some point. But if you want to bring in real results that will help you find your audience and turn it into real customers, follow our online marketing tips. They are good marketing tips for small business because they increase calls, they build your online presence and reputation, increase sales, and make your brand well-known in the area where it matters. Any digital marketing for local business should include these processes.
Don’t try to do everything and go with any digital marketing for local business; do only what is relevant and matters for your specific line of business.
Make an Impeccable First Impression – Keep Your Website Design Simple
Do you know what is even worse than not having a website at all? It’s a crowded website with random information with no good design or user experience in mind.
Make sure your website presents your local business in the best possible light. Think about it as of the face of your company and as of a chance to make a first impression. It really is so! This means all relevant information about your business, products or services you offer need to be easily accessible and found. Your visitors should be able to easily find your contact information. Don’t forget that an average user will quickly leave your page if he or she doesn’t find what they need fast. Describe your products and services and present them using both words and images. If you’re in home improvement, kitchen and bath business, or you provide interior design services, make sure to use high-quality images that will attract visitors to stay longer on your website. Everyone enjoys great looking photos. Use that as an advantage.
However, both your images and content need to be optimized.
Be Easily Found – Optimize Your Website for Search Engines
Your website should follow the best practices and recommendations of Search Engine Optimization. We cannot stress enough how important SEO is for local businesses. Ranking well on search engines will make you become and stay relevant online on the local level.
Do you want potential customers from your local area to find you online and then come to visit you or call you? Then you should optimize your website for search engines using relevant keywords.
Your goal should be a place on the knowledge panel or a place of the featured snippet of Google Search results. We cannot reveal a secret on how to achieve this because details of the search algorithm are kept confidential to make the ranking system as fair as possible for everyone. However, our experience shows that staying relevant and informative gets your website in the first place on the first page of Google.
For example, our client from Wayne, NJ Aqua Kitchen and Bath Design Center boasts in providing the best slabs at the most affordable price of Super White Quartzite in the area. Naturally, we helped them rank by optimizing their website content with relevant keywords. This is where they are now.
They will stay there as long as they keep improving their content. Relevant, informative and useful content is what users like. Help them to find your content easier by optimizing your content for search engines.
Be Responsive – Optimize Your Website for All Screen Sizes
Google decided to reduce the search engine ranking for all those websites that are not optimized for mobile, tablets, and other smaller screens. And it is no wonder! 80% of Internet users regularly browse the web using a mobile device. Being mobile friendly is essential today. It is most likely that the majority of your website visitors looking for your showroom address and contact info comes from a mobile device. Make no compromise when looking to offer a seamless user experience for both desktop and mobile phone users. If you don’t take care of this, it is most likely that you will lose many of your potential customers. This is one of the most important digital marketing tips for small businesses that shouldn’t be overlooked.
Communicate Your Value and Authenticity with Project Showcasing
Are you an interior designer who wants to attract more people who want to redecorate their home? Do you provide kitchen and bath countertops, cabinets, and other elements and want to offer them to the people in your area that will soon remodel their kitchens and bathrooms?
They are most certainly looking for you but except easily finding your information, they also need one more small nudge in your direction. Show them what do you do and how you do it! You certainly already have many successful projects in your portfolio that are still waiting to be shown to the world. Showcasing the projects your company finished in the area where more potential clients are looking for you makes you a thought leader in your industry.
For example, we have created a special Projects page for our esteemed client Aqua Kitchen and Bath Design Center from Wayne, NJ. They install kitchen countertops across the state of New Jersey and they document each project. Now when people from New Jersey or the neighboring states are looking for similar services, they will come across their projects. If they like how the job was done, they will contact our client.
Even if you didn’t document your projects until now, start doing that. Invest in a good camera and don’t forget to note all the important information about the project.
Nurture Your Reputation – Welcome Reviews from Your Customers
Do you remember the time when word of mouth was the most critical and most effective form of promotion? Well, the situation didn’t change a lot. It is still one of the most important ways to get new leads and clients. Except, when it happens, it usually happens online.
Today, online reputation is EVERYTHING.
One of the best things that can happen for your business is when a satisfied customer recommends your business to other prospective clients. They will do so in reviews. Yelp, Google My Business, Facebook – these are all great places where you can receive reviews. Hopefully, you will receive all the 5-star reviews. Make sure to respond to them and to thank your customers for doing their business with you. However, make sure to respond to ALL reviews, not only to the excellent ones. Use this as an opportunity to communicate with your customers. Thank them for the time to give you feedback and let them know that you appreciate this learning opportunity. These are all opportunities for improvement. Respond to all who took the time to review your products or services and thank them for putting their trust in you.
When responding to reviews, make sure to respond like you would in-person. Customers should feel appreciated, they should feel you genuinely care, that you are interested in them, and wish to continue to communicate with them even after working with them.
You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.
Dale Carnegie
If your customers are happy with the job done or with the communication with you, they will come back when an opportunity arises again. Nurture your company’s or brand’s reputation using reviews. Boost your reputation by making people happy. This is one of the most precious digital marketing tips for small businesses.
Presence on Relevant Social Media is a Must
Have you heard of a new saying that when you’re not on Facebook or Instagram, you basically don’t exist? 🙂 That’s not quite true but it can be for your local kitchen and bath or home improvement business. Both big and small businesses should own social media. Depending on the line of your business, focus on the most relevant social media. For example, if you’re in kitchen and bath, home improvement, home remodel, or interior design business, Pinterest and Instagram are your go-to social media channels.
Learn where your audience is, what they are looking for, and what they want to see. Fill out all the information about your business, don’t forget to put contact, and post away! Use your social media channels to promote your blog posts, new products, your projects, services, news, tips & tricks that will be useful to your audience, etc. Just make sure you stay updated on social media trends that tend to change from time to time. For example, each social media channel has the time when it’s best to post there. Don’t forget to grow your followings because social media are starting to have an effect on your rankings, too.
Look for interactions, likes, shares, comments. Test and repeat. Focus on the social media channels that give you the best results.
Invest in Content Marketing and Build Leadership
Regularly creating content and updating your website with it is very important. However, you should also promote the content you create. Most likely, you will focus on writing informative content that will be useful to your target audience and eventually lead them to you.
But where to promote your content except on social media?
Take some time to figure out where is your audience? Search. Is it on Quora or Reddit? If you’re in kitchen and bath business or you are an interior designer, your haven is definitely Houzz.
Make sure not only to participate in discussions and solve design dilemmas of your potential customers. Promote your blog posts, too. Register as a pro, make sure to find the time to showcase your projects and use it to build your reputation. Earn Houzz badges for the best service and spread the word about it on your website. Being a part of a community is always a good thing. Being a part of an online community where you show that you care and help and where the community gives back, is a great thing! No matter what you do, always provide value with your content and find great places to promote it.
Convenient, Fast & Personal – Email Marketing
Social media is a great media to promote your products and services to the targeted audience but there is another, a more direct medium that customers also love. Email Marketing enables you to reach out to your customers and leads in a professional and timely manner.
One study shows that 72% of consumers prefer to receive direct emails from the companies and brands they care about. This means that, when they subscribe to your newsletter, you won’t be bothering them. Just make sure not to overwhelm them. Stay consistent within the timeframes that are the best for your audience. That can be once a week or once a month and depends on your business and your customers.
Use email to send company news and updates, peeks at newly arrived products, showcasing your projects, loyalty programs, free e-books, tips & tricks, or coupons. Make sure to keep your emails simple, short, and sweet. Use CTA buttons, optimize the text of your email, and don’t overwhelm your customers with images. They can take a long time to load or make your audience scroll if they are on smaller screens.
Don’t miss out on a powerful opportunity. Make email marketing one of your highest converting marketing channels.
Contact Persist Agency to Boost Your Online Presence
If you need a kitchen cabinet marketing strategy, you want to learn more about kitchen selling techniques online, or you need specific digital marketing tips for small businesses, Persist Agency, a digital agency for small business, is the right address for you. Being in home improvement and kitchen and bath advertising for over 5 years, we have all the expertise and knowledge that you could need. We will gladly use it to get your small business on the first page of Google and help you advertise on the local level to relevant potential customers.
We covered the most important digital marketing tips for small businesses in this post. However, we would be happy to answer all questions you may have and help you achieve the results you want. Check out our Case Studies to learn who are our clients and what we do for them as a digital agency for small business. Our Services include SEO, Content Marketing, Paid Ads Management, Reputation Management, Social Media Management, Web Design, Development, and Maintenance. Learn about The Importance of Kitchen and Bath Sales and Marketing Strategy and then contact us. Our team will be happy to apply all the digital marketing tips for small businesses we shared here and set your business for success!