Eagle Rock Co
Coworking Space, Coffee Bar & Event Space
Eagle Rock Co is an artisanal coffee bar, community, event space, and hip cowork space, located in Montclair, NJ. Located within walking distance from the town’s best shops, restaurants and the Upper Montclair, NJ train station, Eagle Rock Co is an ideal work environment with modern chic decor and bright open space, fueled by top-notch coffee, espresso, and pastries sourced from Intelligentsia and Balthazar Bakery. Members include NYC commuters, writers, entrepreneurs, and creatives who love the flexible and collaborative work environment. Eagle Rock Co offers sip and grow events with local partners to give advice and hacks to grow businesses.
Goals
When Eagle Rock Co approached us, they wanted a clean, modern, intuitive and easy to navigate, SEO and user-friendly website to promote the unique concept and branding of their business. Strong organic traffic and more conversions were important asks, too. They also needed event promotion, PPC strategy and management, and reputation management.
- Create website to reflect their branding and culture
- Create brand equity and online reach through branded storytelling
- Present and promote the unique concept of the business: cowork, coffee bar, and event space in Montclair and surrounding areas
- Drive content marketing and SEO, and boost overall conversions
- Implement a fully responsive solution with navigation and performance established for current mobile best practices, all backed by WordPress CMS
- Enable easy browsing and user-friendly experience
- Create and nurture organic traffic, drive engagement and visitation
- Maintain an excellent reputation on Google My Business, Yelp, and Facebook
- Promote events through Eventbrite, Facebook, and Patch
- Create email newsletter strategy and manage newsletter campaign on a monthly basis
- Create business presence on social media and include social media integration to enhance brand authenticity and community engagement
- Get more conversions through paid ads
Our Approach
The client came to us ready to launch a new business — Eagle Rock Co, a unique combination of a coffee, coworking, and community space. They needed a website to get the word out, and overall digital visibility to establish credibility, trust, and authenticity in their new venture. Our goal was to drive reach, awareness, and conversions through web design, content and branded storytelling, event and reputation management, paid ads, and email marketing.
We built out a strategy that attracted people who were looking for coworking space, people who were looking to rent a space for their events, and those who were simply searching for a local place that serves great coffee.
Results:
In only 9 months, we helped Eagle Rock Co receive close to 3200 searches per month from Google My Business and more than 100 customer leads per month from Yelp. The website receives 500 organic visitors per month and ranks for 80 keywords. We provided a consistent flow of new leads and increased awareness about Eagle Rock Co coffee, coworking, and community place. Our designers came up with a unique, functional and elegant solution to showcase their concept and branding on the website while content marketers made sure content and storytelling are in line with their message and branding. Well visited events (421 event tickets sold over the last few months), loyal coworkers, and new locals that keep coming in to check out space, the online reputation that is steadily growing (the number of reviews quickly grew from 0 to 66.
Services Used in the Process:
From SEO, web design, content strategy and marketing, reputation management, event management, newsletter strategy and management, and PPC strategy and management, we supported this client on their path to growth.
