Flowerbox
Wall Gardens/Interior Design
Flowerbox provides fully custom-made, maintenance-free wall gardens, a unique concept offering superior-quality, one-of-a-kind green walls using preserved plants that bring the natural beauty of the outdoors to the walls of homes or offices. Their concept is available in 36 countries. Flowerbox is the leader in preserved wall garden technique and design with over 12 years of experience. All of their products are made to order and assembled by hand at their United States headquarters.
Goals:
When Flowerbox approached us, they had a strong brand, many great products, and exquisite service to highlight. We needed to offer a better overall experience in presenting and exploring products and services, to centralize the content and make it pleasurable and intuitive to navigate. They also needed stronger organic traffic and more conversions.
- Expand content, product offerings, and showcase projects
- Implement a fully responsive solution with navigation and performance established for current mobile best practices, all backed by Shopify
- Enable easier browsing and a more user-friendly experience
- Improve and nurture organic traffic
- Grow social engagement and outreach to interior designers
- Improve and maintain an excellent reputation
Our Approach:
When Flowerbox approached us in April 2018, their website already had a great foundation on which to build. At that point, however, their website ranked in total for only 192 keywords in top 100 results in Google and received 1700 visits a month on average. They had many projects but none of them was visible on the website. They had no reputation management system in place and weren’t present enough on some social media channels that are crucial for their industry.
Results:
In only 4 months, we helped Flowerbox rank for 653 keywords in total, which is an increase of 461 keywords. Organic traffic increased up to 7600 visitors a month. We managed their online presence across the search engine and we perfected their Google My Business listing which improved their position in Google maps results.
We connected the client with over 500 interior designers in the NJ and NYC area, opening many opportunities and creating leads.
Our designers came up with a functional and elegant solution to showcase their projects on the website while content marketers made sure all the projects were displayed on Houzz, too.
Services Used In The Process:
From research, data analysis, SEO, web design, content marketing, outreach and social media marketing to reputation management and digital strategy support every step of the way, we supported this client on their path to growth.