Nuheights
Pediatrics/Healthcare
Family owned pediatrician clinic with a long line of doctors and a history of successfully running a clinic. Newly set at the 2nd location and faced with the challenge of utilizing the digital presence for growing results, they turned to Persist Digital Agency for help.
Nuheights Pediatrics introduced a new model of pediatric care. Their two-office structure was created to provide NJ families with the quality, focused, world-class care at Brighton Wellness Center & Clifton Fast-Track, both conveniently located in Clifton, only 6 minutes away from each other.
Clifton Fast Track – Pediatric Urgent Care NJ; Nuheights’ Brighton Wellness Center — a dedicated wellness facility for comprehensive care.
Brighton Wellness Center hosts a vast array of workshops that help parents and caregivers keep their children healthy: nutrition workshops, parenting workshops, lactation workshops, prenatal workshops.
Goals
Nuheights Pediatrics approached Persist Digital asking us to:
Modernize and improve their website functionalities
Help their patients easily find the information they need via website and social media
Raise awareness about both pediatric locations (Clifton Fast-Track and Brighton Wellness Center) and make them easily found in Google.
Manage and improve their online reputation.
Activate their social media channels and improve engagement.
Raise interest and increase their class and workshops attendance.
Our Approach
We revamped Nuheights Pediatrics website using our state-of-the-art web design and development approach, making their website more user and SEO friendly, and visually appealing.
Our content team created effective and SEO friendly landing pages and blog posts that now help patients easily find the information they need.
Persist Digital SEO specialists boosted both pediatric locations (Clifton Fast-Track and Brighton Wellness Center) in Google.
Our reputation specialists managed and improved online reputation of both pediatric locations and thus brought more walk-ins and calls.
Social media specialists activated and optimized their social media channels, improved engagement, and drove organic conversions.
Using our PPC services and our highly targeted approach, Nuheights Pediatrics increased their class and workshops attendance.
Results:
Better organized website, improved information architecture
More walk-ins to the 2nd location after successful organic and paid promotional campaigns
More engagement on social and more registration to the events which turned into new patients
2nd location quickly went up to 100+ reviews in Google (the most and highest review rating in the state of NJ)
We ranked Nuheights Pediatrics for 640 keywords in top 100 results and brought about 2,300 monthly visits from which 1,700 were organic. The visits brought $2.900 value if generated as paid. With 24 keywords on the first page and 64 on the second page of Google, the client received on average 1214.5 leads per month. There were 473.5 directions requests and 741 phone calls per month on average.