SINI
Fast-Fine Mediterranean Restaurant
SINI is a Mediterranean restaurant located in the San Francisco financial district, inspired by authentic döner and kofte restaurants found throughout Turkey. The restaurant provides catering, online orders, and private dining options. With a special Turkish & Lebanese cuisine twist, SINI is the perfect spot for business meetings, team building events, lunch breaks, casual or business dinners, and small family celebrations. SINI creates its own unique recipes without compromising on the authentic taste.
Goals
When SINI approached us, they wanted to improve the restaurant’s online presence, so they asked us to redesign their website, start and manage their SEO campaigns, to run content marketing, reputation management, and social media management. Their ultimate goal was to increase walk-ins, build stronger relationships with catering companies, and acquire larger orders from companies and businesses in the Bay Area.
- Redesign the website to reflect their branding and authenticity
- Integrate catering and online ordering within website and drive more catering orders
- Create brand equity and online reach through branded storytelling
- Create an overall digital marketing strategy including SEO, content marketing, and social media strategy
- Drive content marketing and SEO, and boost overall conversions
- Implement a fully responsive solution with navigation and performance established for current mobile best practices, all backed by WordPress CMS
- Enable easy browsing and user-friendly experience
- Create and nurture organic traffic, drive engagement and visits
- Boost the number of 5-star reviews on Google My Business, Yelp, and Facebook, manage reviews, and maintain an excellent reputation
- Create an outreach strategy on LinkedIn and manage monthly activities
- Create an email newsletter strategy and manage a newsletter campaign on a monthly basis
- Create a business presence on social media and include social media integration to enhance brand authenticity and community engagement
Our Approach
Persist Digital team approached the client’s asks by creating a unique digital marketing strategy, custom tailored to their specific needs and goals. Our ultimate goal was to drive reach, awareness, and conversions through web design and its special functionalities, content and branded storytelling, outreach, reputation management, social media marketing, and email marketing.
We built out a digital marketing strategy that attracted people who were looking for delicious and simple meals, conveniently located near their place of work in the San Francisco Bay Area and Financial District.
SINI needed a website that would reflect the vibe and atmosphere of their restaurant and overall digital visibility to get the word out and establish authenticity. The objective was for the new web design to be all about the authentic and tasty Mediterranean food. We worked their existing palette of striking shades of yellow and black, building out their brand story through lively photos of their tasty eats, their unique restaurant interior buzzing with energy, their happy guests, and staff. Each website page uses modern typography and attractive images to convey their welcoming message. The new SINI website is mobile-friendly, location-driven user experience. Visitors can quickly see current menus, hours, features, catering options, private dining options, and more. Blog content delivers informational and relevant content to each visitor.
Results:
In only 10 months, we helped SINI to go from $0 in online sales to more than $4,300 per month. Currently, their website is ranking for 525 keywords and it attracts more than 600 organic visitors a month. Before Persist Digital, no one was visiting their social media channels; now they have close to 400 visits per month. We also boosted their SEO on a local level, which was one of their most important goals. Now they have close to 30.000 searches from Google My Business and 53.700 total views on search results, 10.900 views on search, 42.800 views on maps, 500 direction requests per month, and 50 phone calls per month. We connected SINI with over 500 local companies and businesses through LinkedIn, opening many opportunities and creating leads.
Services Used in the Process:
From SEO, web design, content strategy and marketing, outreach strategy, reputation management, newsletter strategy and management, we supported this client on their path to growth.